Pricing
Two ways to get a website built with me – a fully custom WordPress & Divi build, or a faster, fixed-fee Web Design +AI package. Here’s how each is priced.
Option 1: Web Design, Custom Build
Option 2: Web Design +AI
Offering 1: Custom WordPress & Divi builds
Most of my work is bespoke. I design and build sites from scratch in WordPress using the Divi page builder, tailored to what a client actually needs – so I haven’t historically published prices. Instead, I put together a custom estimate once I understand your requirements.
However, to give you a starting point before we talk, here are a few recent custom builds, some example costs and cost breakdowns plus a quick calculator below to get a rough, ballpark idea of cost.
See it in action
A few examples of custom-designed, custom-built sites
Full Website Build
Melissa Carslake | Counsellor
Therapist & counsellor site – custom design and build
Full Website Build
Grumitt Wade Mason
Architecture practice site – custom design and build
Brand & Website Build
SVGC | Web & Logo Design
Brand identity and website, designed and built from scratch
Get a ballpark figure
Here’s a breakdown of what each part typically costs, plus a few worked examples. This isn’t a fixed price structure or a binding quote – it’s a starting point before we talk properly about your project.
1. Initial web design draft
- Basic (2 home page designs): £300
- Standard (3 home page designs + secondary page): £600
2. Web development
- Standard (4–5 page brochure site): £600
- Involved (5–6 pages, multi-stage forms, basic eCommerce): £900
- Advanced (6–7 pages, booking forms, membership, eCommerce): £1,200
3. Updates & amends
- 4 hours included
- 8 hours: £160
4. Support after launch
- 2 hours of training: £80 one-off
- Ongoing support: (6 hrs/year): £240/year
5. Hosting, domain & email
- Managed WordPress hosting: £200/year
- Domain: £20/year
- Email: £20/year
6. Completetion
- Migration to your live domain, install caching and SEO plugins: £50
A few worked examples
Simple brochure site
Basic design draft, standard 4–5 page development, 4hrs updates included, no ongoing support
Mid-size site
Standard design draft, involved development, 8hrs updates, 2hrs training to self-manage
Advanced site
Standard design draft, advanced development, 8hrs updates, ongoing support
Yearly ranges depend on whether you need hosting/domain/email set up, and whether you choose ongoing support.
These figures give a ballpark idea only – they aren’t a fixed price structure or a binding quote. Every project is different, and I’ll always put together a proper estimate based on what you actually need.
Try the interactive calculator
Pick your options below for a live, instant estimate. Please bear in mind this is for an approximate cost and not a formal estimate.
Want something quicker and more affordable?
If a fully custom build is more than you need right now, there’s another option.
Offering 2: Web Design +AI
Beautiful websites, drafted by AI – brought to life by a real designer.
I’ve recently introduced Web Design +AI – a service that uses AI to speed up the initial design draft, with every project still personally reviewed and refined by me. It runs on genuine WordPress (built with the Breakdance builder) and comes with a simple, set fee structure across three fixed packages, rather than a custom quote.
It’s a genuinely quicker and less expensive route to a professional site. It doesn’t replace what a fully custom build offers – there’s still real value in a site that’s designed and crafted around you from the first sketch – but it’s a great option if you’d like to bring AI into the process and get online faster. See current package pricing and full details at webdevai.co.uk.
See it in action
Example sites built to demonstrate the Web Design +AI process
Full Website Example
BrightMind Support Centre
A complete multi-page counselling practice website – home, about, services, contact
One-Page Example
Downland Electrical
A single-page trade business site showing how far a focused, one-page build can go
Homepage Design Example
The Lighthouse Youth Trust
A homepage design concept for a charity – a snapshot of the visual direction
Not sure which route’s right for you?
Get in touch and I’ll help you figure out whether a custom build or Web Design +AI makes more sense for your project.





