AI generated image using the Divi content creation tool

AI is almost impossible to avoid at the moment. From AI chat bots, image and content creation, articles reflecting on the impact to careers (and humanity!) it seems to be making an impact in most day-to-day experiences.

And it seems web design is no different. Although there are examples of AI developed web-design I think the complexities of creating whole websites using AI is still impractical for most people (although we will have to wait and see for how longer). However, using tools to create image and text-based content is very much here. In fact, the main theme we use for our WordPress based web design has now incorporated AI into it’s interface. This is a paid addon but there is a trial period, so I thought I’d use this article to examine how effective it could be in creating content for web design…

We’re obviously approached by a variety of clients and customers who have different needs when it comes to images. Some will have existing images, commissioned photography and have an existing base of images and iconography to call upon. Others will have nothing and a limited budget for image creation. We explained in this previous article about where we can source decent cost-effective or free sources of images. Sometimes we use these in their original format or sometimes they’re used as inspiration to create bespoke images.

AI gives a new opportunity to create a bespoke image suited to the individual, business and theme. We thought we’d test out a few parameters to see how well the AI could cater for our needs:

In the following examples I’ve tried to pull out some different situations where I might need an image to illustrate a unique industry and style and see how well the AI copes with providing us with something decent to use.

Imagined client: Child Welfare Charity
Proposed image: Something that shows the connection between the professionals and the child
Search term: a young child around the age of 4 meeting a social worker or health care professional in an English garden

Results: 

The AI generates 4 images and you can either regenerate or select one image to hone down until you’re happy. I didn’t think was too bad an effort although the overall blurred/fake effect is a little off-putting. Also, a lot of AI errors come about when trying to depict hands and you can see this a little at the bottom of the image.

Imagined client: Jeweller
Proposed image: A jeweller at work crafting an intricate item
Search term: Close up of a jeweller working on a pendant using crafting tools

Results: 

Again, the hands are problematic as they look like different hands (nail shape). Also, the way the suggested tool is being held is a little odd and the jewellery itself is far from special!

Imagined client: Boat Trips
Proposed image: Nice landscape image of the sea and cost in Brighton
Search term: Landscape view from a boat looking back at the Brighton coast in Sussex on a sunny day

Results: 

It’s quite a nice image but the AI is clearly struggling with the specifics as I’m not sure this is anywhere near Brighton!

Imagined client: Telecommunications
Proposed image: Abstract image reflecting the tech industry
Search term: Abstract image showing fibre optics in monochrome colours reflecting the telecommunications industry

Results: 

Kind of interesting but I’m not sure this is reflecting tech or fibre optics as the image looks a little too chaotic.

 Imagined client: Children’s Art Classes
Proposed image: Art-based image showing strong abstract colours for use in a background
Search term: Abstract art image showing strong colours blending together

Results: 

Quite a good job at reflecting a painterly effect.

 Imagined client: Adventure company
Proposed image: Show a vintage car in an iconic Sub-Saharan setting
Search term: Vintage rally car travelling through Kenyan safari countryside

Results: 

I think this is probably the most effective rendition of what I was trying to imagine when providing the description. There are still issues though. There doesn’t seem to be a driver for example!

Conclusion on image creation

Admittedly, these were fairly quick examples. Other than one image, I chose one of the first options provided out of a choice of four. It may be that with better refinement and more time taken the results could be better. However, I don’t think there’s enough evidence here to persuade me that this built in AI tool for images is there yet. I have also used MidJourney is an experimental capacity and the results are a bit more sophisticated (albeit with some of the same anomalies). I think I’ll still be sticking with image libraries for the time being. At the moment too many of the generated results throw up something that’s not quite right and it can be a bit disconcerting (as of August 2023!).

Another AI tool that’s been built into the theme is the ability to generate text-based content. I’ll try to test this below to create a few examples:

Terms: Put together a list of 5 reasons why web-designers should be using AI to generate content.

Results: 

5 Reasons Why Web Designers Should Be Using AI to Generate Content

As technology continues to evolve, web designers are constantly seeking innovative ways to improve their craft. One such avenue that has gained significant traction in recent years is the use of artificial intelligence (AI) to generate content. While some may still be skeptical about its capabilities, there are several compelling reasons why web designers should embrace AI in their creative process. In this blog post, we explore five key benefits of using AI to generate content.

1. Unleash Limitless Creativity:
With AI-powered content generation tools at your disposal, the boundaries of your creativity are pushed to new heights. By leveraging AI’s ability to analyze vast amounts of data, generate ideas, and produce unique content, you can explore innovative design possibilities that were previously unimaginable. Let AI be your partner in pushing the boundaries of design and redefining what’s possible.

2. Enhance Efficiency and Productivity:
Time is of the essence in the fast-paced world of web design. AI-powered content generation tools can significantly streamline your workflow and boost your productivity. Say goodbye to time-consuming manual content creation tasks, as AI can quickly produce compelling copy, saving you hours of work. With AI as your content creation assistant, you can focus more on the strategic aspects of your projects and deliver remarkable results in less time.

3. Optimize SEO and User Experience:
Crafting high-quality, SEO-friendly content is crucial for ensuring your website’s visibility and attracting the right audience. AI-powered tools can assist you in writing optimized content that adheres to SEO best practices. From keyword analysis to content recommendations, AI provides valuable insights to help you boost your website’s search engine rankings. Additionally, AI-generated content can be tailored to enhance user experience, ensuring that your website engages and captivates visitors.

4. Generate Personalized and Tailored Content:
Tailoring content to meet the unique preferences and needs of your target audience is essential for building meaningful connections. AI-powered content generation tools excel in analyzing user data, demographic information, and online behavior patterns. By harnessing this data, AI can produce personalized and tailored content that resonates with your audience on a deeper level. Watch as your website becomes a personalized experience for every visitor, fostering engagement, trust, and brand loyalty.

5. Stay Ahead of the Curve:
Embracing AI in your content generation process is not just about keeping up with the latest trends; it’s about staying ahead of the curve. As AI technology continues to advance, incorporating it into your web design toolkit positions you as an industry leader and early adopter. Clients and users alike will be drawn to your ability to deliver cutting-edge websites that leverage the power of AI. By embracing AI early on, you can establish yourself as a web designer who pushes boundaries and sets new standards.

In conclusion, web designers have everything to gain by embracing AI-powered content generation tools. From unlocking limitless creativity to optimizing SEO, enhancing productivity, and delivering personalized experiences, AI is revolutionizing the way designers approach content creation. Embrace the power of AI and unleash the full potential of your web design projects. Stay ahead of the curve and be at the forefront of the exciting AI revolution in web design.

Terms: Put together a list of 5 reasons why web-designers should not be using AI to generate content.

Results: 

Is AI the Ultimate Solution for Content Generation? Think Again!

When it comes to web design, creativity, authenticity, and a personal touch are paramount. That’s why relying solely on AI to generate content may not be the best option. Here are five compelling reasons why web designers should think twice before embracing AI for content creation:

1. Authenticity is Irreplaceable:
AI-generated content lacks the genuine human touch that only a skilled web designer can provide. By using AI, you risk losing that unique voice and personality that sets your website apart. Don’t settle for generic, robotic content when you can infuse your own creativity and personalization into every word.

2. A Missed Opportunity for Unleashing Your Creativity:
Web design is an art form that allows designers to unleash their creativity and push boundaries. By solely relying on AI, you limit your own potential for innovation. Don’t let AI stifle your imagination and limit your ability to create truly captivating and unique content.

3. Inconsistencies Can Slip Through the Cracks:
While AI may excel at generating content, it can still have its fair share of quirks and inconsistencies. After all, AI is only as good as the data it’s been trained on. By using AI-generated content, you run the risk of unintentionally including inaccuracies or inconsistencies that can harm your website’s credibility. Stay in control of your content and ensure its quality and accuracy by crafting it yourself.

4. Don’t Underestimate the Power of User Interaction:
Engaging with your audience is crucial in web design. Users appreciate genuine interactions and authentic communication. By relying on AI-generated content, you miss out on the opportunity to truly connect with your visitors. Take the time to understand their needs, listen to their feedback, and create content that engages and resonates with them on a deeper level.

5. Maintaining a Human Touch:
In an increasingly digital world, human connection and relatability are more important than ever. By using AI to generate content, you risk losing that personal touch that creates an emotional connection with your audience. Keep the human element alive in your web design efforts and forge meaningful connections through your own crafted content.

In conclusion, while AI can offer certain advantages in efficiency and optimization, it cannot replace human creativity, authenticity, and the ability to truly connect with your audience. As a web designer, your unique perspective and personal touch are irreplaceable. Embrace your creative power and let your content shine with the human touch that sets your website apart.

Conclusion on text-based content creation

I actually think that the text generation tool has more to offer at this stage than the image creation. This might be because I’m probably more of a visual person and may benefit more from the assistance AI generated text can provide. I do think it can offer a good base for creating text-based content. Without the budget to employ writers and communications experts, I can see the tool being beneficial to many of my clients who struggle to articulate ideas about themselves and their businesses.

However, I guess the ultimate test should be left to the AI generator and it’s ability to create a joke. Here goes:

Why did the robot go on a diet? Because it had too many bytes! Keep smiling and let AI bring laughter to your day!

Hmmmm…